Kofola is a carbonated soft drink produced in the Czech Republic and Slovakia. It is the principal rival of Coca-Cola and Pepsi on the two markets.
Acum, ca am lamurit ce inseamna Kofola, iata ce mod inedit de promovare au adoptat in Budapesta, Ungaria. Cuvintele nu’si mai au rostul. Postul acesta e din ciclul “vine vara bine’mi pare!”.
Aceasta reclama a aparut pe la inceputul anului 2003. Oficialii PUMA au negat vehement implicarea lor in designul acestei machete si au amenintat ca vor da in judecata pe oricine o va publica. In ianuarie 2006, Peter Kim, fostul Director de Marketing International, a deslusit misterul ce inconjura aceasta reclama:
What really happened – a small Eastern European agency affiliated with Saatchi & Saatchi created the ads on spec, trying to win business with a PUMA subsidiary. They got nothing and emailed the ads to friends; from that point it snowballed. As you can guess, when the PUMA powers-that-be decided to get all corporate on the blogosphere, the whole thing exploded. Poor Pete M.’s (PUMA GC in the US) email inbox exploded with junk after that, with his name being on the cease and desist. No “Brazilian Maxim”, no evil master plan (they’re real but we’ll say they’re fake), but online store sales were up like CRAZY for a couple of weeks. Too bad we didn’t even have the shoes in the ads in stock!
Mccann Erickson of Romania a realizat o campanie publicitara pentru APFR (Asociatia pentru Promovarea Femeii din Romania) care demonstreaza ca publicitatii nu’i scapa nimic.
Pentru a incuraja populatia sa reporteze cazurile de abuz si violenta casnica, Mccann Erickson s’a folosit de telefoanele publice ca suport pentru campania lor. Acestea au un pumn in loc de receptor si o fata de femeie cu un ochi vanat.
Vreau sa fiu cat mai scurt… Zilele astea am aflat si eu, din greseala, de existenta firmei JBS. Culmea e ca JBS se ocupa de lenjeria intima barbateasca… Ce mi’a atras insa atentia sunt ads’urile lor. O campanie publicitara cu un strop de caterinca, dar care merge direct in “inima” consumatorului, fie el barbat sau femeie.
Nah ca mi’am facut blog. Unii dintre voi poate o sa zica “Si ce daca?”, sau “Alt blog?”. Sunt perfect de acord cu voi, mai ales ca blogul meu nu are nicio tema. “Cum adica?!” Pai simplu… Va fi un blog in care imi voi da cu parerea despre una’, despre alta… pe toate temele posibile: monden, Citeste articolul.
